When Sam was 6 years old his mum borrowed a camcorder and he made his first film. “Samuel’s Cookery Programme” opens on a hand drawn title stuck to the front of the oven with Kylie Minogue’s 'I Should Be So Lucky' playing in the background, which leads to little Sam enthusiastically showing us all how to make a cup of tea.

Nowadays he’s still music mad, prefers to be behind the camera, and still can’t cook.